“Searchspring allows us to display a mix of our popular products per category as well as newer items that don’t have a sales history. It gives us control over the search results to show the customer what we want at any given time.”
– Josh South, Director of Marketing and Technology, SuperATV
If you work in ecommerce for Outdoors or Sport websites, you’re probably tired of:
- Accessories displaying above products in search results.
- Winter products appearing first on search and category pages during summer months, and vice versa.
- Broad product ranges that are difficult to navigate and filter.
With Searchspring, ecommerce Outdoors & Sport brands can take full control of product display and make site updates with ease – so you can get back to what you do best.
- Meet shopper expectations: deliver accurate, relevant search results that reflect shopper intent. Keep your star products front and center.
- Make timely recommendations: once a shopper finds the product they’re looking for, show them relevant, complementary accessories to boost AOV.
- Control product seasonality: demote winter products in summer and vice versa. Geo-merchandising highlights products based on the climate/season in the shopper’s location.
- Improve product discovery: help shoppers navigate and narrow down your full range of products to the precise results they’re looking for.
- Make data-backed decisions: optimize the shopping experience with actionable insights on shopper behavior and product performance.
Loved by the world’s greatest Outdoors & Sport ecommerce merchandisers
SuperATV
With high levels of product category variability, SuperATV uses Searchspring to adjust their merchandising and navigation in response to how customers shop.