In this video, we’re going to walk through how powerful Query Replacements can be for your shoppers and your business.

Retailers may want the ability to override specific terms in a customer’s search query.
This need happens because a keyword is no longer relevant and when searching, this keyword generates results that are not useful. The most common useful case for this is to help users with common spelling errors. On the Query Replacement page, you can enter words that will replace other keywords.

We’ll start with a quick overview on the value, what you can expect in terms of functionality, then we’ll jump into the backend of the Searchspring Platform, and close things out with a few best-practice example use cases.