In this video, we’re going to walk through how powerful One-Way Synonyms can be for your shoppers and your business.

One-Way synonyms find alternative words for a search query but the alternative terms are not synonyms of each other.

We’ll start with a quick overview on the value, what you can expect in terms of functionality, then we’ll jump into the backend of the Searchspring Platform, and close things out with a few best-practice example use cases.