It’s never too early to start planning for the most competitive shopping event of the year. With consumer behavior evolving and expectations higher than ever, retailers must plan, optimize, and execute flawlessly to win big this holiday season.

That’s why we’ve created a four-part Black Friday 2025 Playbook Series, starting with your essential game plan to prepare your site, marketing, and customer experience ahead of the biggest shopping day of the year. In Part 1, we’re setting the foundation for ecommerce success.

Prepare to Dominate Black Friday

Winning Black Friday isn’t just about showing up on game day—it’s about preparing well in advance. Brands that strategically plan, optimize their site for high traffic, and craft compelling promotions are the ones that see record-breaking sales.

This first installment of the Black Friday 2025 Playbook Series covers:

• Black Friday 2025 trends that will shape consumer shopping behavior.
• How to optimize your site performance for mobile-first, high-traffic shopping.
• Must-have marketing strategies to build anticipation and drive conversions.
• The ultimate pregame checklist to ensure you're set up for peak performance.

A Sneak Peek at What You'll Discover Inside

This playbook is where champions are made. It’s designed to help you execute a high-performing Black Friday strategy that maximizes conversions and long-term customer value. Inside, you'll find:

• Opportunities taking shape for Black Friday 2025 and how consumer expectations are shifting.
• How mobile-first shopping, AI-driven personalization, and multichannel commerce will define this year’s success.
• A step-by-step checklist to prepare and optimize your site, checkout, marketing, personalization strategies, and more ahead of peak season.
• Insights into how AI-driven search, merchandising, and recommendations will be essential for Black Friday success.

Get Part 1 of the Black Friday 2025 Playbook Series

Don’t wait until it’s too late—start preparing now to dominate Black Friday 2025. Download Part 1 and take the first step toward higher holiday sales.