After reviewing three search providers, VTB ultimately chose Searchspring based on their superior product functionality and expertise with Magento clients. Searchspring’s proven track record in the Home Décor niche and strong customer success history gave VTB confidence in the search solution. Leveraging their diverse solutions, the Searchspring team was able to accomplish two main goals for VTB. First, to align search results with their business goals by boosting their higher margin house brands over third-party brands. Second, the Searchspring team was able to improve conversion through more relevant search results.
“Our previous search solution often placed the most-popular items low on the results page or worse gave users poor or no results at all; this solution corrected that issue and put those products at the top where they belong. The best thing about Searchspring is that it allows users to find what they are looking for with ease. Not only has website conversion improved but the average length of calls within our call center has decreased by 1.3 minutes as a result of our improved search solution. This, in turn allows our sales reps to answer more calls and emails.” – Tony D’Amato, Marketing Director