Searchspring was suggested to the Prairie Moon Nursery team as a solution to their complex search and navigation needs. “Searchspring came highly recommended by Miva when they were building our site. We also spoke to other Miva clients using Searchspring and their experiences were positive, so we knew the investment would pay for itself,” says Becky.
Addressing the navigation and filtering issues on the site, and creating search synonyms and redirects were their first priorities. “We have product abbreviations that we use internally, and we wanted to make them searchable on the website so sales staff could help customers more efficiently,” says Heather Gustat, Sales & Consulting at Prairie Moon Nursery. Soon, the team found themselves using other tools and features that they hadn’t previously considered.
“We came to Searchspring for the filters and synonyms, they were essential. But we were surprised by how much we ended up using the merchandising campaigns and how useful they are. We have close to 100 ongoing campaigns; we use them to organize existing pages, to redirect customers who search for products we don’t carry, to create landing pages for sales, and to provide more information about our seed mixes. Searchspring also did some custom work that allows us to create campaigns that filter out unavailable products, which saves hours of manual labor,” says Heather.
“We whip up new categories all the time to match email campaigns and seasonal pushes,” adds Becky. “Seeing our website from the eyes of our customers is something I always strive to do, so I’m constantly in Miva and Searchspring making small adjustments.”