THE CHALLENGES AND SOLUTION
With more control over how their store was experienced by shoppers, founders Tori and Chris could craft a strong brand identity and scale their business. However, after finalizing their decision to take their store to BigCommerce, they did run into some hurdles.
To be specific, the native search on BigCommerce wasn’t getting the conversion rates Pink Lily’s founders had hoped it would. So after some time, Tori and Chris began to look for better solutions. Searchspring’s search and autocomplete were able to meet their conversion needs by delivering relevant products for their common searches.
Beyond search, Pink Lily also puts a lot of effort into merchandising their store. They log into the store every day in order to create or modify landing pages, search results, category pages, and view reports.
This hands-on approach allows them to ensure that their shoppers are getting the most engaging and enticing experience possible, and helps them coordinate with marketing.
Since Pink Lily’s merchandising team is so detail oriented, they needed a solution that would be able to keep up with them, and enable them to do more sophisticated work. According to Mary, prior to integrating with Searchspring, manually sorting 10-15 products would take them up to an hour. Now, using Searchspring’s drag-and-drop editor, that exact same task takes less than 5 minutes.
In addition to the curated approach, Pink Lily’s merchandising team also experiments with a rules-based automated approach.