After three weeks with Personalized Search and Merchandising on their women’s sandals merchandising campaign, Peltz Shoes conversion rate jumped 43% thanks to Personalized Search and Merchandising.
At the end of the testing period, women’s sandals had a 12.9% overall increase in conversions. Peltz Shoes has now implemented Personalized Search and Merchandising throughout their entire website.
“It was literally the flip of a button for us and the results were substantial. With the ease of use and clear jump in conversation rate, it was a no brainer that adding Searchspring’s personalized search and merchandising feature would produce results,” says Saporito on the decision to implement the product site-wide.
With successful testing of Personalized Search and Merchandising complete, Searchspring has since mass-rolled out this new feature.
Nick Kuhne, Director of Product at Searchspring, expressed excitement on the success Peltz Shoes has experienced with Personalized Search and Merchandising and how this new tool can further help Searchspring clients deliver the ultimate shopper experience. “Since implementing Personalized Search and Merchandising on their site, Peltz Shoes has seen a significant increase in views and transactions and improved the overall shopper experience. We couldn’t be happier with the outcome and look at this as a huge win for all our clients.”