CURATING THE END-USER EXPERIENCE
Beyond search, Mikoh set out to manage and refine all of their pages by manually curating what shoppers see.
Swimwear items such as bikini tops and bottoms are listed separately, but are often bought in sets. In a typical brick-and-mortar retail environment, matching products would be placed near each other on a rack.
Of course, there is a reason for this, and it has worked for retailers for decades. This visual continuity helps buyers see the products the way they’re meant to be seen, and allows them make decisions about what they like and dislike.
Online, however, this is typically not how items are displayed. But Mikoh sees the value in providing a logical coherence on their search and category pages, and places matching products near each other.
This is made possible using Searchspring’s drag-and-drop editor.
In addition to this manual curation of products, Mikoh also uses automated rules to optimize their entire site. For example, a rule is in place that boosts in-stock items to the top of all pages, ensuring that all out-of-stock items are shown last.
Other rules can also be used to promote products that are trending, or have above average conversion rates.