“Searchspring has given us much greater control over how products are organized on category pages. If we’re running a sale, we can just drag-and-drop the relevant products to the top of the page. If something goes out of stock, we can automatically remove it. Not only is it a much better merchandising experience for our customers, it also saves my team a lot of time and manual work,” says Brian.
Global boost rules enable Inmod to influence product arrangement on a site-wide basis, ensuring the store’s house brand always takes precedence in search and category results. Additionally, landing pages allow the team to put a fresh spin on inventory and experiment with different approaches to product groupings.
“One of my favorite things about Searchspring is the ability to easily create landing pages,” says Brian. “Our social media manager loves that feature. It means we can take products that complement each other or represent a certain style, give that selection of products an interesting name, and we instantly have a new way to market existing stock.”
Site search and navigation also play a critical role in helping shoppers locate the specific products they’re looking for. “We have about 10,000 different products on our site, shoppers need to be able to whittle that down. If a customer comes to the site with a particular fabric or style in mind, the full range of products can be overwhelming. Before we had Searchspring’s search and navigation in place, we actually considered cutting down our product offering by about 90% to make it easier to browse. But now, with the filters and search we have on the site, it’s much easier for customers to find what they’re looking for.”