“With Searchspring, we now have the ability to boost products by the fullness of their size curve. That rule was actually custom made for us by the Searchspring team, and it’s been really helpful. We were really impressed by how quickly they built out new functionality for us,” says Zhen.
Boost rules are also applied to demote products based on particular attributes. “We like having the ability to deprioritize certain product types on some of our larger pages, depending on factors like the weather, or product pricing. It’s also great to have Searchspring’s reporting connected to our Google Analytics account, which helps inform which products we decide to boost ourselves, or when we set rules to automatically boost products based on sales.”
The team ensures consistency between their online and in-store shopping experiences by pinning relevant products to the top of category pages. “In combination with our boost rules, we sometimes pin the first few rows of products to reflect our current marketing campaigns. Searchspring gives us that flexibility and control.”
Having chosen Searchspring for its easy integration with Shopify Plus, the GAZMAN team now uses both solutions seamlessly. “Our campaigns can change at the last minute. The combination of Shopify’s native collection rules with Searchspring’s boost rules and sub-sorting has helped us to make those changes quickly, without having to prepare and schedule everything in advance.”
While merchandising has been the main priority for GAZMAN, they have also found opportunities to improve the online shopping experience through site search. “Through Searchspring’s Zero Search Results report, we discovered customers were often getting no results for key product types we stock, due to using search terms that didn’t quite match our product titles. Our customer success manager flagged that and helped us set up search synonyms to direct those searches to relevant results. That was a really easy win.”