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Garrett Wade

Online Shoppers Who Use Site Search Are 6.5x More Likely to Purchase From Garrett Wade

“Searchspring has played an integral part in the overall success of the Garrett Wade site. With such a wide range of products, many with several variations, Searchspring’s content search functionality helps Garrett Wade’s customers find what they are looking for quickly and easily.”

Alex Carroll, Account Manager, Groove Commerce

2 Garrett Wade coffee presses with wheel grinder and drawer below with ground coffee. One is brown, one is green. Bag of coffee beans behind grinders. Wood wall behind them.


Garrett Wade is a family-owned business that was established in 1975. The company sources and sells a wide range of high-quality hand tools, for woodworking, gardening, and outdoor work.

Their philosophy is simple: to find and bring you unique tools of exceptional quality and solid value. Tools that feature beautiful design, durable material, and superior workmanship. 

With standards as tough as the tools they sell, Garrett Wade works with artisans and craftsmen who use traditional methods and offers durable and traditional tools that last for years.

Set of Garrett Wade knives - 3 total. With knife holder. Cut fruit next to them on a wood table.


Groove Commerce is a full-service digital agency that designs, builds, and grows websites for ecommerce brands. Since 2007, they have focused on delivering a bespoke, white-glove level of service for their clients. 

They believe great work starts with great partnerships. Their goal is to solve client problems with innovation and technology. Whether finding the right strategies to boost growth or creating tools for merchant success, their relationship with clients continues long after the initial design and development phase.

Bread in a black pot with lid


Garrett Wade partnered with Groove Commerce to migrate from Magento to BigCommerce. With their current platform, they faced a few challenges, including the ability to group products, offer back orders, and display in-stock items first. 

With the store’s wide range of products, and constantly changing inventory, they wanted assurance that their new site would provide an easy and exceptional shopping experience. 

They also lacked a way to place targeted banners within the product grid of search results and category pages to grab shoppers’ attention with relevant content.

Garrett Wade hose on brick ground


Following the design and development of the new site, Groove leveraged Searchspring to help Garrett Wade increase site traffic and drive more conversions. 

Searchspring’s global rules easily automated the manual task of moving in-stock inventory to the top of search results and category pages. This ensured that shoppers quickly found the items that were available for purchase at that time. 

Another feature Garrett Wade utilized was Searchspring’s inline banners which display offers, tool guides, and DIY blog articles on the part of the page they’re most interested in. This ensured shoppers stayed on-site longer and were more likely to convert. 

Garrett Wade copper pot with meat on wood table


In the first two months after implementing Searchspring, Garrett Wade’s site experienced 6.5 times higher conversation rates from shoppers who used site search. They also saw that 32% of their orders were attributed to search, making up 34% of their overall revenue.

overall revenue.
more per visit.
Converted at
higher rates.

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