Covid shutdowns in early 2020 led to a surge in demand for DKOldies’ products. “It was hard to keep up with the sales at the time, to ship everything out and keep everybody safe,” says Drew.
“We’re normally a fourth quarter business and spend the spring and summer months stocking up. We don’t get our supply from wholesalers, we buy direct from the customer. If we’re going to have a big Christmas, we have to build up our inventory all year. In a way, Covid has made that difficult because we were selling so much at that time.”
Platformed on BigCommerce, DKOldies previously used its native search functionality, but struggled to achieve the required level of customization. “We were never really able to make BigCommerce search work for us, we tried a lot of workarounds but it just didn’t meet our needs,” says Drew. They went on to trial plugins and budget solutions, but still found the level of control to be lacking. “We used Instantsearch+ for a while, which was a good starting point for us, but it was still quite basic. It made us realize that there was so much more we could do with search,” says Drew.
DKOldies also had a somewhat unusual request that made it more challenging to find a suitable solution. “We wanted to show all of our products, whether they were in stock or out of stock,” says Drew. “We sell over 30,000 different products, but we only ever have a flow of 5,000-10,000 in stock at any one time. It’s constantly changing, so we wanted to display out of stock products on the site and notify customers when something came back in.”