“With a vast product selection, search and filtering was an important feature set for the Dia&Co team. Given the robust nature of Dia&Co’s offerings, and the ability to quickly integrate with Shopify Plus, Verbal+Visual recommended Searchspring and was able to go live with an extremely successful set of functionality within weeks”, said Anshey Bhatia, CEO at Verbal+Visual.
The team implemented Searchspring’s Search and Category navigation solutions on the Dia&Co site, as well as a new denim sizing quiz. The quiz helps customers to find the perfect pair of jeans by asking a series of questions about fit, color, and style preferences. Based on the quiz, Searchspring added new data fields to Dia&Co’s products to produce relevant results in response to customers’ answers. If, for example, a shopper expresses a preference for classic denim styles, they won’t receive results that include bleached or ripped jeans.
“With Searchspring’s partnership, we have been able to fully leverage its capabilities through standard search and filtering features, but more importantly for unique, customer engagement features like our Denim Quiz. We look forward to partnering with them on more such features in the future!” – Arpita Dhundia, Director of Engineering at Dia&Co.