REPORTS THAT HELP
Searchspring provides a number of insightful reports to their customers which allow them to better understand and cater to shopper behavior. For example, the Zero Results report displays a list of search queries that are not returning any results. Brosa uses this report to find out what their shoppers need that they can’t find.
In one instance, they learned that shoppers were searching for “furniture that won’t scratch”. Since this keyphrase wasn’t in their product data anywhere, no products were being returned, but by using Searchspring’s other tools, they were able to create a solution that led these shoppers to the right products.
Searchspring’s merchandising tools can be used to customize and arrange the product results on any search query or category page. By using this tool, Brosa was able to deliver a set of products that were relevant to the search query without expending any development resources.
But Brosa doesn’t only use Searchspring’s reports and merchandising tools to fix problems.
Experiments are run frequently to find ways the shopping experience can be improved. Products are rearranged, more relevant filters are placed at the top, and automated boost rules are applied, all to make it easier for the end user to find what they need.
Search results and category pages are modified, and brand new landing pages are even created to coordinate with marketing campaigns. This was possible, but rare prior to Searchspring since the time and development resources required to achieve the same results were too costly.