In 2021, BaxterBoo knew it was time to improve its site search experience and navigation. They partnered with Searchspring for its out-of-the-box search functionality and advanced merchandising capabilities.
With Searchspring, BaxterBoo implemented synonyms to ensure that shoppers not only found relevant products but the same set of items whether they searched for ‘apparel’ or ‘clothes’. BaxterBoo also leveraged Searchspring’s custom sort and filter options to speed up product findability. Filters like “breed size”, “flavor”, and “ingredients” provided better navigation through their large selection of products – guiding shoppers directly to what they’re looking for.
With Searchspring’s advanced merchandising suite, the BaxterBoo team gained total control over what shoppers could see on the site. Scheduling tools allowed them to prepare merchandising campaigns in advance and easily set them for specific dates and times. When a promotion ended, they no longer had to worry about inadvertently running a sale for longer than intended either.
To help shoppers throughout every step of the buying journey, BaxterBoo also leveraged the Searchspring and Bazaarvoice integration. The integration gave shoppers the ability to sort product results from high to low review ratings. It also enabled shoppers to filter products based on a product’s star ratings. And, with the ability to display product star ratings on search results and collection pages, BaxterBoo was able to drive consumer trust.