Badgley Mischka integrated Searchspring on their search and category pages. “Going through the onboarding process, Searchspring solved problems for us that I didn’t even expect,” says Katie.
“We had an issue where customers couldn’t tell when we had items in more than one color and the team took care of it. We found solutions that we didn’t even know were possible.”
When it comes to merchandising, Katie makes particular use of boost rules, promotional badges to highlight new arrivals, and the platform’s drag and drop functionality.
“We can now tailor our category landing pages and have them line up with our email campaigns. Our marketing director loves to feature an item in an email and then have that item be the first one you find when you visit the linked category. That was really complicated before so we use that feature a lot.”
Searchspring’s reporting has also enabled the Badgley Mischka team to build tailored landing pages based on common search terms, and redirect shoppers who had previously encountered “no results found”. With a significant international customer base, synonyms have also proved useful to account for variations in spelling and product naming conventions. “We might call a product one thing, when some customers know it as something else, so fine-tuning all of those elements of search has been really beneficial to us.”