From 2021 to 2023, 2XU’s largest domain (Australia) experienced an incredible 100% increase in revenue from search-driven activity. The company’s second-largest domain (USA) has also seen a 25% boost from search in the same period. Search functionality has also lifted the AU site’s conversion rate by 16% since 2021.
Crucially, Searchspring’s advanced filters and associated analytics enable Chris and the team to intimately understand customers’ priorities rather than relying on assumptions. For example, data from faceted search shows which colour options and product lines are the most (and least) popular among shoppers. This critical information allows the team to refine and adjust filter options. They are then equipped with data to accurately shape the brand story and improve the customer journey across the 2XU site.
The time savings gained by using Searchspring have also been immense. 2XU now has one resource merchandising four regions, which takes a fraction of their week rather than entire days each week to manage.
Chris adds, “Without Searchspring, I’d be spending a lot of time ensuring products are correctly prioritised, constantly reviewing data, closely following inventory movements and trends, pulling more reports, diving into several systems, and making manual adjustments every week. With Searchspring, I know that everything’s set up the right way to automate and take the worry out of merchandising.”