This is part four in our series of articles explaining how Searchspring’s Generative Discovery platform complements Shopify and other ecommerce platforms to create state-of-the-art product discovery solutions.
In the first three articles, we explored Searchspring’s AI-powered search, personalization, and merchandising tools. Here, we go under the hood of Searchspring’s AI-powered predictive bundling to explore how it enhances Shopify and increases loyalty, conversions, and average order value (AOV).
Searchspring and Shopify are complementary. Shopify provides a robust platform that enables merchants to manage their ecommerce site while Searchspring adds sophisticated search, recommendations, merchandising, and bundling tools to take product discovery on Shopify to the next level. Together, Searchspring and Shopify empower merchants to provide the best possible shopping experience for their customers.
Generative AI + Product Discovery = Generative Discovery
Our vision for Generative Discovery positions us as a leader in ecommerce innovation. By integrating AI, machine learning, and NLP to enhance product discovery in ecommerce, Generative Discovery allows us to deeply understand shopper intent and enable merchants to deliver hyper-personalized experiences through search, merchandising, recommendations, and product bundling.
How Searchspring helps Shopify merchants add predictive bundling to their ecommerce site to boost conversions and increase efficiency
Shopify alone: The native Shopify platform offers its own form of basic bundling that requires merchants to create bundles manually, one product at a time. Each bundle requires the merchant to complete the following repetitive process:
- From your Shopify admin, click Bundles.
- Click Create bundle.
- In the Title field, enter a title for your bundle.
- Click Select products.
- In the Add products dialog, select the products that you want to include in your bundle, and then click Select.
- Repeat for each bundle.
Shopify + Searchspring:
The Searchspring platform uses AI to automatically group products that are typically bought together and promote them to shoppers as intelligent bundles on multiple pages across the merchant’s ecommerce site. Retailers can still choose to curate specific bundles themselves, but they can also use data science intelligence to group complementary products based on past purchases and shopper activity. They can add up to nine products to each bundle and customize product cards with ratings, color, size options, CTA buttons, and more.
Ecommerce retailers are able to control powerful algorithms that can be adjusted to guide the personalized bundle recommendations that each shopper sees. Shoppers receive bundled recommendations on the product page that complement the items they searched. Predictive bundling makes it easy for shoppers to discover products that go well together. Further, it allows them to choose different options like size, color, and quantity in a single process and add everything to their cart with a single click. Predictive bundling saves time for merchants and shoppers to make shopping more convenient and enjoyable.
Benefits to merchants of Searchspring’s predictive bundling:
- Increase AOV: Suggest complementary products that your shoppers really want to buy. Increase conversions and AOV.
- Enhance Discoverability and Engagement: Provide shoppers with a more convenient and engaging shopping experience to promote loyalty and repeat visits.
- Improved Promotion Visibility: Make promotions more visible to encourage immediate and repeat purchases.
- Maximize Profit: Prioritize high-margin products and use optimizing algorithms to increase profitability.
- Improve Operational Efficiency: Automate repetitive tasks to free up time for other activities.
As part of their marketing strategy, merchants with Searchspring and Shopify can:
Choose between AI-Power or Manual Control
- Use AI to automatically create product bundles, or use our bespoke rules and overrides, for example, to upweight brands or display specific categories together.
Boost AOV
- Inspire shoppers by showcasing automatic product bundle recommendations designed to drive higher AOV.
Increase discoverability
- Help customers discover products that are frequently purchased together.
What customers say about Searchspring predictive bundling
Paul Canavan
Tony Nesterov
Stewart Proeller
