Ecommerce reviews are a powerful tool for improving the online shopping experience. Featuring first-hand customer feedback on your store can both increase conversions and decrease return rates, especially when 88% of consumers say they trust online reviews as much as personal recommendations.
Ecommerce reviews also present an additional opportunity that many online retailers often overlook: their potential to complement and integrate with your online merchandising strategy.
Some review-based merchandising tactics that retailers should consider include:
- Giving shoppers the ability to sort product results from high-low review ratings
- Enabling shoppers to filter products based on a minimum review score
- Boosting products with high ratings so they appear closer to the top of search and category pages
- Adding badges to top-rated products on Product Listing Pages (PLPs), in the same way you might for best sellers or new arrivals
Searchspring partners with leading solution providers like TrustPilot to help online retailers make the most of ecommerce reviews as part of their merchandising strategy. Read on for examples from two of our shared customers!
Two Way Direct
Two Way Direct is a leading wireless communications company that offers complete two-way radio product solutions, professional services, reliable connectivity, and customer support. Their goal is to make ordering communication devices simple for their customers, and they are trusted by businesses and first responders throughout the U.S.
Two Way Direct first came to Searchspring because they were looking for a search solution that would make it easier for customers to find the specific products they were looking for. “We carry thousands of products on our site, and ensuring our users can find the right results is our top priority,” says Sandra Abarca, Director of Marketing at Two Way Direct.
Part of this strategy involves giving shoppers the ability to sort search results based on product ratings, as well as offering features like autocomplete and search redirects.
“Searchspring allows us to tailor the search results to provide the best outcomes for the customer. We would definitely recommend utilizing redirects to improve the shopper experience,” says Sandra.
In 2020, Two Way Direct’s site search generated impressive returns for the business, including:
- 4.5x higher conversion rate with search
- 6x higher revenue per visit with search
- 25% of online revenue attributed to search
TrustPilot is used on the Two Way Direct site to collect ecommerce reviews, with over 1,700 invitations sent to customers in 2020. Their average product star rating is 4.1 out of 5, and their TrustBox review widget had over 37,000 impressions last year.