The Brand

Furniturebox, a leading UK furniture retailer, partnered with Searchspring to tackle declining demand and operational inefficiencies. Leveraging Searchspring’s advanced merchandising, A/B testing, and search optimization tools, Furniturebox achieved measurable gains in revenue and customer satisfaction. By focusing on discoverability and conversion optimization, Searchspring showcased its expertise in driving performance for ecommerce retailers.

About Furniturebox

Furniturebox was founded in 2015 in Wiltshire, UK, specializing in affordable, stylish furniture. Their mission is to simplify online shopping by delivering seamless, user-friendly experiences across devices. To overcome key ecommerce challenges, Furniturebox turned to Searchspring for its proven expertise in driving results.

The Challenges

Furniturebox faced three core challenges:

1. Ineffective Merchandising: Products were not displayed strategically, leading to poor discoverability and choice fatigue for customers.
   
   
2. Search Functionality Limitations: Existing tools made it difficult for users to navigate 1,900+ SKUs efficiently.
   
   
3. Decreased Demand: A contraction in industry demand required a shift from traffic generation to conversion optimization.

The Solution

Searchspring implemented tailored solutions to address these challenges:

1. Merchandising:
   • Applied tiered logic to prioritize in-stock, high-performing products.
   • Introduced product pinning to highlight key items, mimicking premium ad placements.
2. Search Optimization:
   • Enhanced search relevancy, enabling users to find specific items quickly (e.g., “round glass dining table with silver legs”).
   • Increased search-driven revenue to 33% of total sales.
3. A/B Testing:
   • Conducted SKU reduction tests for dining sets, resulting in a 15% uplift in conversions and revenue.
   • Experimented with AI-driven sorting, optimizing product categories like sofas and bar stools to maximize conversion impact.

Implementation Process

Timeline: Solutions were deployed ahead of peak trading periods to maximize revenue potential.

Steps:

• Analyzed Furniturebox’s business challenges and goals.
• Integrated Searchspring’s merchandising, A/B testing, and search optimization tools to align with these objectives.
• Performed extensive testing to ensure functionality and reliability across devices.

5874 Commerce played a pivotal role as the implementation partner, streamlining the deployment process and ensuring a cohesive experience​​.

The Results

Quantitative Outcomes:

• 15% increase in conversion rates.
• 20-25% uplift in daily revenue during peak periods.
• 33% of total revenue attributed to onsite search.

Qualitative Impact:

• Enhanced product discoverability reduced choice paralysis.
• Improved overall shopping experience, leading to better customer satisfaction and loyalty.

Conclusion and Key Takeaways

Furniturebox’s collaboration with Searchspring highlights the transformative impact of tailored search and merchandising solutions. By addressing discoverability, optimizing product presentation, and leveraging data-driven tools, Searchspring helped Furniturebox achieve substantial revenue growth and enhanced customer satisfaction. For retailers seeking measurable ecommerce success, Searchspring offers the tools and expertise needed to thrive in competitive markets.

Partner with Searchspring to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.