But while the routine may not change much for shoppers, the same can’t be said for retailers.

That’s because the ecommerce landscape is changing by the day. And while you won’t need 365 new ways to secure success this holiday season—it does mean that whatever strategies you used last year are likely out-of-date. Fortunately, we’ve put together this quick checklist that builds on our previous in-depth Black Friday Playbook with refreshed tips for 2024— along with new additions designed to help you take the season on in style. Let’s jump in!