Site Search: The Most Under Optimized Opportunity in Online Retail
There are many ways to optimize an ecommerce website. From the home page, to the checkout flow, but a huge opportunity is largely being ignored by most ecommerce retailers. What is it? Site search. Outside of optimizing the UI and UX, new technologies and promise to bring extraordinary improvements to the average retailer.
What are these technologies, and what enhancements can they bring to your site? Find out by reading the full article which originally appeared on Retail Touchpoints.