Online Merchandising: An Art and a Science?

Trevor Legwinski


Marketing Dive

Ecommerce merchandising covers a broad spectrum of talents and job roles. From simple data entry and product research to complex buyer psychology, merchandising is part art and part science. Balancing the two in order to influence buyers is where challenges come into play. In the coming years, online retailers will become more and more sophisticated in these efforts. How can you be sure you’re ready to compete?

Read the full article at MarketingDive.