How to Market & Sell to Millennials in 2017
BROOKLYN WINERY, THE ATRIUM
213 N 8TH ST, BROOKLYN, NY, 11211
6:00-9:00 PM EST
JANUARY 25TH, 2017
Join your peers from local fashion brands and enjoy boutique urban wine while learning how to:
- Leverage social proof to boost traffic and on-site conversions
- Combine user-generated content and on-site search & navigation to facilitate relevant product discovery
- Build customer relationships and brand loyalty to increase customer LTV
Nearly every marketer today is making Gen Y a priority. Not surprisingly, there are currently 80 million Millennials in the US with an annual buying power of $200 Billion, making them the most lucrative market.
Today, Millennials do the majority of their window shopping on social media so they are likely to be high-intent visitors by the time they make it to your store's website.
Agenda6:00 - 6:45 pm - Wine and Registration
6:45 - 7:30 pm - Expert panel discussion: How to market and sell to Millennials in 2017
7:30 - 9:00 pm - Shmoozing and Boozing
ExpertsChantele Gibson, Partner Sales Manager at SearchSpring
Michael Dash, Head of Enterprise at Yotpo, Co-founder and former CEO at Car Part Kings
Mike Griffith, Head of Marketing Services at BVAccel
Erik Ulin, President Men's Fashion at UBM Fashion
Kristen Sword, Marketing Manager at Greats
This event is free and by invitation-only. The space is very limited. Do not think twice! RSVP Now!
Brought to you by:SearchSpring
Since 2007 SearchSpring has been a trusted partner by over 600 B2B and B2C pure-play and omni-channel retailers across 12 retail categories. Their Relevancy Platform™ drives conversion, AOV and LTV across search, category, product and landing pages, while their merchandising and insight suites empower marketers and merchandisers with the tools to easily merchandise and take action to drive results.
Yotpo is a user-generated content platform for online businesses. We help businesses get tons of user-generated content -- like reviews, Q&A and photos -- and amplify it all over the web to drive traffic and increase sales. Yotpo has an extensive experience in helping fashion brands leverage the voice of the customer to dominate search engine results, build trust and keep customers loyal and engaged. Yotpo is serving over 170,000 ecommerce businesses and powers UGC for such brands as Greats, Third Love, MVMT, Pura Vida Bracelets, and more!
Brand Value Accelerator (BVAccel) is one of the pioneer Shopify Plus Partners and the fastest growing Shopify agency in the world. We are innovative, data-driven experts from across the eCommerce sector and we maintain impactful partnerships with Shopify, Optimizely and Google. With a best-in-class technology stack we create valuable shopping experiences that serve as the foundation of revenue acceleration. We create mobile-first shopping experiences that are anchored in the three pillars of eCommerce: acquisition, conversion and retention. We are informed by data and inspired by design. The results are unparalleled customer experiences that are highly converting and promote limitless growth.
We've helped transform more than 100 brands -- Red Bull, Proctor and Gamble (P&G), MVMT Watches, Boll & Branch, Celestron, Milkbone (Big Heart Pet Brands), Gillette, Skagen (Fossil), Kylie Cosmetics, Good American (Frame Denim), Zendaya, Mizzen & Main, and more.
Uniting the most influential fashion retail decision makers and the world’s top fashion brands, UBM Fashion Group serves the $1 trillion+ global fashion industry through comprehensive marketplaces in New York (NY Men’s and NY Women’s) and Las Vegas (MAGIC). Our events cover all major fashion categories from men’s, women’s, and children’s apparel, accessories, and footwear to manufacturing resources and service providers.
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