About
Don’t leave product display at the mercy of your platform’s default settings. Take a strategic approach, and watch your conversions skyrocket. Ecommerce Merchandising: Product Displays.
This ebook covers four tactics for optimizing your product display order. Learn which products should be:
- Grouped together to drive cross-sells and boost average order value
- Separated to eliminate distractions from the buying journey
- Promoted to the top of results pages to increase conversions
- Demoted to the end of results pages to avoid shopper frustration
Effective ecommerce merchandising is what elevates an online store from a catalog of products to an immersive brand experience.
Consider the functional, disjointed process of shopping on a marketplace that stocks a vast inventory of entirely unrelated products. Now, imagine the opposite of that: a site that intuitively guides you along a shopping journey that’s perfectly tailored to your needs and preferences.
The difference between the two?
Merchandising.
Controlling how your products are displayed can be the difference between a shopper serendipitously finding what they’re looking for, or bouncing to a competitor because the item they wanted was hidden on page five of your results.
In which case, you might as well not have it in stock at all.
So why do so many online retailers limit their merchandising efforts to the occasional sale banner or promotional badge?
Product display order is just one element of an ecommerce merchandising strategy, but it’s an important one.
There’s more to it than pinning your bestsellers to the top of the page, but that doesn’t mean it has to be labor-intensive. With the right tools, you can automate many of the rules involved to continually run in the background and optimize your site based on current stock levels and shopper behavior.
Don’t leave product display at the mercy of your platform’s default settings. Take a strategic approach, and watch your conversions skyrocket.
Download the guide for practical, actionable steps you can take to enhance your online store today.
