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Digital Experiences to Turn Browsers into Buyers on Black Friday

The Australian Bureau of Statistics reports that online spending rose by a massive 22.8% in November 2021 compared to the same period in 2020.

With the ever-climbing trend of online shopping expected to surge again this sales period, a strong focus on the digital experience is vital to boost conversions and increase sales.

Your 31-page eBook gives you detail and insights into:

  • The critical role of customer experience management
  • How to use consistent, reliable on-site experience to build trust with shoppers.
  • Site speed optimisation to keep buyers’ attention and lift conversion rates.
  • The power of reviewing keywords and product metadata to help shoppers find you online.
  • The intelligent, data-science-driven search functionality that shows customers relevant results.
  • Consistency of copy, creatives, and curated collections to stand out from the competition.
  • How to boost conversions with highly-personalised digital experiences.


Gain instant access to your in-depth eBook for the winning strategies to deliver digital experiences that will turn browsers into buyers this Black Friday and Cyber Monday.