A record-breaking Black Friday & Cyber Monday ecommerce weekend is fast approaching. Customer expectations are high after months spent honing online shopping skills. And, with in-store restrictions in place, ecommerce competition will be fierce.
To stand out, your store needs to cater to the three types of holiday shoppers in 2020: motivated searchers, overwhelmed browsers, and those Black Friday & Cyber Monday ecommerce bargain-hunters. Each has different needs. You need a shopping experience that converts all three.
The Big Book of Holiday Inspiration outlines 12 ideas you should be copying in your Black Friday & Cyber Monday ecommerce strategy, with real examples from retailers who are already getting it right. Learn how to deliver:
- Search that ticks all the boxes for purchase-ready customers
- Navigation that delights overwhelmed browsers
- Merchandising that converts serious bargain-hunters
A Black Friday & Cyber Monday ecommerce strategy for 2020
2020 has already been a year like no other for ecommerce. “Black Friday traffic levels” have been making headlines since March, with no signs of abating. What happens when the holiday shopping peak brings a fresh surge of customers to online stores?
Even in pre-pandemic times, the Black Friday & Cyber Monday weekend was a regular record-breaker for ecommerce retailers. Check out some of Searchspring’s historical Cyberweekend stats if you want to see just how dramatic the growth in online sales has been.
Whether your customers are motivated searchers, overwhelmed browsers, or devoted bargain-hunters, it’s imperative that you deliver a shopping experience that intuitively meets their expectations.
Take the guesswork and manual intervention out of your Black Friday & Cyber Monday ecommerce strategy with Searchspring’s site search, navigation, and merchandising solutions. Our Customer Success team already works with sites just like yours, and knows exactly what your shoppers need. Get in touch or request a demo to see it in action on your store.