Lukie Games, founded in 2005 by Jesse and Sara Cover, began as a small online video game retailer selling only NES cartridges. Since that time, Lukie Games has grown from a small merchant into the number one online seller of classic video games in the world.
LukieGames.com currently offers a full line of classic games and consoles, selling over 45,000 items per month to more than 500,000 satisfied customers.
In 2009, after assessing the amount of fees they were paying monthly to Amazon and eBay, the Covers elected to start their own online store, partnering with 3Dcart. While expanding their website, LukieGames.com saw a large amount of traffic from marketing campaigns, word-of-mouth referrals and repeat customers. Site conversions were above the industry average, but Jesse and Sara felt they could still improve conversions.
After weighing options, Lukie Games elected to integrate with SearchSpring. “Looking at our options, we compared the services and SearchSpring offered exactly what we were looking for,” says Sara.
We chat with a lot of fellow business owners, and we’re constantly recommending the services. You don’t find businesses that care this much about their customers. Jesse Cover – Founder & CEO
Looking to SearchSpring for answers, the Covers chose to start improving their storefront with advanced site search and category navigation. Integrating seamlessly into 3Dcart’s shopping cart, the SearchSpring team worked alongside the LukieGames.com team, providing a full-service integration and personalized configuration of the SearchSpring platform. After integration, the elevation in product visibility and increased storefront performance was noticed immediately.
It was amazing to see the impact site search and advanced navigation played on our conversions. Throughout the development of our site, a major focus was creating awareness and driving traffic to LukieGames.com. Sometimes, acquiring new customers is 6-to-7 times more expensive than keeping existing customers. So, by focusing on conversions, we limited our expenses and still grew. Jesse Cover – Founder & CEO
SearchSpring provided LukieGames.com with a 27% increase in sales within the first month of use. As a result of the increased sales, Lukie Games witnessed an almost immediate 434% return on investment. With the addition of SearchSpring, shoppers on Lukiegames.com can intuitively drill down into large product sets via important product attributes like game genre, rating, condition, platform, or price range. Advanced site search, in tandem with category navigation, quickly and elegantly boosted the shopping experience and enhanced the customer experience. Helping the LukieGames.com shoppers find products directly increased revenue growth. In the end, Jesse considers SearchSpring and their shopping cart platform 3Dcart extensions of the LukieGames.com team. “We chat with a lot of fellow business owners, and we’re constantly recommending the services. You don’t find businesses that care this much about their customers.”
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