The Chivery has been working with Searchspring on their desktop and dedicated mobile site for more than two years.
After seeing tremendous improvement in relevancy and customer engagement across search and navigation on both sites, The Chivery’s executive team wanted to create a dedicated experience for their audience and started by analyzing their customer base to better understand how and when they were interacting with the brand.
This led them to understand that customers were shopping from desktop and mobile, but also wanted a deeper experience with the brand when they were on the go.
Catering to the needs of such a large and diverse audience of modern buyers is very complicated. The behaviors of users change depending on their context. Desktop users are typically the ones that are most ready to buy, but they’re also limited by their device.
Mobile shoppers can take their browsing and buying experience anywhere, but they are sometimes impeded by slow data speeds, battery life, and are often distracted by their surroundings and incoming notications.
App users are even more unique, often seeking a highly intuitive and fast UX. These users also count on a continuity that will allow them to shop on a cross-device basis, perhaps beginning their shopping on one device, and completing it on another.
At the same time, all of these users share the common needs of speed and relevancy.
“As a media and commerce company, the shopping experience is very important to us and to our fans.” – Zachary Lee