Sustainable Supply deals with a common problem for B2B retailers, growing their product catalog and retail categories to meet the needs of their customers. Their product catalog surpassed 1 million products and 10 thousand attributes, making it increasingly difficult to manage. This created the main problem of simplifying and organizing filters in a frictionless manner for search and navigation.
With a catalog this large, it was very cumbersome for customers to find the right products. Their previous UI was limited in the number of filters that could be displayed and also in the intelligence displaying the filters. This created a lot of friction for customers, but also for the merchandisers in the backend who had to manually choose which filters to display.
These two pain points were severely hurting Sustainable Supply’s conversion rate and their ability to scale their catalog. Additionally, Sustainable Supply’s ecommerce platform had extreme difficulty when it came to extracting all of that product data, taking up to seven days to get everything out of the platform’s API. On that platform, a full catalog index took three hours on average, making reactive marketing a near impossibility.
“Our platform was limiting our ability to scale our product assortment, conversion rate and team effectiveness. We had tried work arounds and in-house short-term solutions, but quickly realized that we needed a partner who could help us scale both in the short and long-term” – Brian Fricano, CEO of Sustainable Supply