“We recommended Searchspring initially because of their inline promo banners and the marketing capabilities they provided in both search and filtering on the collection pages,” says David, Chief Operating Officer at Ambaum. “But the enhancement to search results, and global boost rules to make merchandising the site even easier, are also key in creating a great shopper experience. With Searchspring, getting the right products to show up in the right places on their site is no longer a tedious task for the Pair of Thieves team.”
Boost rules are applied to automatically promote in-stock and newly released products to the top of the search results page and collection pages, streamlining their internal process. Pair of Thieves also utilizes Searchspring’s inline banners to highlight promotions, showcase customer feedback, and share relevant content as shoppers scroll.
With Searchspring’s robust reporting and insights, Pair of Thieves is able to leverage the data, creating synonyms and redirects to ensure that shoppers find exactly what they want. Whether a shopper searches for “boxers”, boxer”, or “boxer shorts”, they’ll be directed to the same search results making it a seamless online experience.
Searchspring’s advanced filtering and sorting capabilities mean less time scrolling through results that don’t match shoppers’ needs. From “product type” to “size”, and “fabric”, shoppers can drill down their search results to quickly find the items they’re looking to purchase.