NATURAL USER EXPERIENCES
But exposing those brands to shoppers means answering some complex questions onsite. When a shopper is looking for a product to solve their unique skin care need, they need to be able to find it with ease.
The two most common ways shoppers find these products are through complex natural-language searches, or through sidebar filtering.
Handling of natural-language search is typically far below shopper expectations on ecommerce websites. A search for a certain brand name combined with a symptom and a description of an allergy will often result in a “no results” page, or a page filled with irrelevant products. Searchspring has built custom algorithms that understand beauty and skin care searches and bring the right products to the top of search results.
To be able to handle complicated product filtering, Searchspring has a layer that reads product data to build a true understanding of what a product is, who it is for, and what problems it solves. Filters are generated automatically based on the shopper’s query, preventing filters that aren’t useful or relevant from appearing at all.