“We have two very different customers, and our site needs to cater to both,” says Andrew. “We have one customer who typically browses for a couple of smaller products for their cabin, like kitchen towels and accessories. Our other customer is someone who might be building a cabin or second home from scratch – that person comes to the site with a list that could include six bunk beds, a dining room table, and an antler light.”
After struggling to accommodate these different shopping behaviors with the level of control offered by their native platform, the Cabin Place team began looking for a solution that would allow them to dynamically optimize the shopping experience based on rules.
“We wanted to modify our Product Listing Pages to show products in a certain order. The way our site was natively set up, any new products we added would go straight to the bottom of a category. We couldn’t get enough eyeballs on new products to figure out if customers were interested in them or not,” says Andrew.
While rearranging product display was possible, it was a labor-intensive process for the team. “Finding a recently added product and moving it up the page was incredibly manual. We had to use spreadsheets and assign numbers to products to determine where they should go. Of course, this meant it was all completely static. If the product placed in the number one position didn’t sell, it would stay there unless we manually moved it down the page again.”