Within three weeks, BTOSports.com saw a significant lift in website purchases over the previous year.
“We saw our conversions rise almost 16%,” said Mike Giordano, Director of Marketing and Ecommerce Development, BTOSports.com. “The product finder addition is really helping us get the right products in front of our customers, quickly.”
The product finder also had success in increasing the page views per visit and decreasing the bounce rate across the website.
“When all three increases are looked at holistically, there’s a clear indication that users are finding and purchasing what they’re looking for easier than before the integration. We’re really excited to see our customers succeed, especially when we’re the ones helping that success.” – Scott Zielinski, Co-Founder of Searchspring
Conversion rate increased by