Alicia Adams Alpaca first began working with Atelier Commerce to develop their direct-to-consumer business. “They had been focused on the wholesale aspect of the brand, which was like they had a tiger by the tail, but on the other hand, direct-to-consumer was growing at a slower pace than they would have liked,” says Michael.
“There was a lot of standardization that needed to happen across the business’s ecommerce processes, data, policies, and inventory. That was what we focused on first and foremost. Then, we designed and developed a new ecommerce site for the brand, but ran into limitations with navigation and merchandising.”
Alicia Adams Alpaca offers products in an extensive range of colors, making the ability to search and filter by specific shades particularly important. However, this proved a challenge within their native platform, as did controlling product arrangement on category pages.
“As a boutique brand with over 100 different product colors, it’s important to provide our customers with the ability to browse by size and color nearly instantaneously. This functionality isn’t something that’s available out of the box, but it’s a must have in this day and age,” says Alicia.
“Within the confines of any modern ecommerce platform, there’s no real drag-and-drop interface as far as merchandising is concerned,” says Michael. “To update product arrangement on the Alicia Adams Alpaca site, we had to assign position numbers to products, and we had to ensure those position numbers were consistent across the entire catalog and category. Alicia and Daniel really wanted to display products in a different order in different categories, which wasn’t possible.”
“We recommended the additional functionality offered by Searchspring, as we knew it would eliminate these limitations while also saving our team at Atelier Commerce a lot of time.”