Increase Ecommerce Sales with Custom Filters
5 Minutes Read
Here at SearchSpring our goal is to increase the ecommerce sales of every client by integrating better site search and navigation to their shopping carts. The needs and demands of each client vary, but at the end of the day it’s all about increasing the number of sales and ecommerce revenues by improving the experience for the shopper. Every SearchSpring client is allowed access to our platform’s suite of tools and support services. Some take it a step further with us and dial-up our technology to serve their customers better.
Let’s take a peek at how some of our clients use SearchSpring to create happier shoppers.
How BTOSports.com Uses Custom Filters
Since we partnered with BTO, they’ve found a way to use almost everything we offer to increase their online sales. We worked closely with their team to integrate different types of custom filters within the website, creating demand around products in their inventory. The results? Increased revenue year-over-year from happy shoppers.
After we had installed our site search, the SearchSpring team began using that data to improve the shopping experience on BTO’s website. First, we started to add image-based filters to their website’s navigation for high-demand categories.
Image-Based Category Navigation
This addition allowed us to show customers the different categories available to them. The tool worked for both ‘browsers’ and ‘high-intent shoppers’, helping them get to their desired results easily and quickly. Additionally, the navigation raised website conversions and time on site – showing value to the consumer.
Image-Based Review Navigation
BTO also wanted to help shoppers understand the quality of their products, helping them solidify product expectations to capture additional purchases. SearchSpring immediately went to work creating another image-based filter around product recommendations. The recommendations were added to the product pages and category navigation allowing shoppers to browse and filter items based on product reviews.
Not only did product reviews help shoppers make intelligent purchases, but the shopping data helped BTO understand the needs and preferences of their customer base in regard to product offerings. SearchSpring was able to provide a real-time connection between the merchant and the consumer to improve the relationship, boosting sales once more.
Sitewide Product Finder
With additional sales coming in, and data being captured from the shopper’s activity, BTO and SearchSpring saw a cross-category opportunity to sell more products. SearchSpring began giving shoppers the ability to browse and buy from within grouped products for a certain vehicle (Make/Model/Year) using a tool called product finder. The tool removed the many clicks and searches needed to buy multiple products by allowing shoppers to display all the possible items they need within three short steps. Again, driving increased sales by pre-filtering results for high intent buyers and casual browsers.
Sort Within a Search
Sort within a search is another benefit of SearchSpring. We didn’t custom build this for BTO (it’s already in SearchSpring), but it sure is a nice feature to have. Regardless of how a shopper finds products and filters them; they can reorder the product results in any way they choose to find the perfect item. Oh, the layers of awesome here.
How Kiyonna.com Uses Custom Filters
Kiyonna.com is another SearchSpring client that loves using our filters to help their customers find the perfect outfit. Working alongside Kiyonna’s team, SearchSpring developed numerous ways for shoppers to find the clothes they need the most convenient way possible. Kiyonna’s shoppers loved the results.
Size Chart Filter
The next step after getting our site search solution was to take that data and provide tools to Kiyonna that helped shoppers during their visit to the site. Since buying clothing online can be difficult because the clothes can’t be tried on, Kiyonna and SearchSpring decided to build a size chart filter. The filter helped shoppers narrow the products down quickly to see what’s available in their size.
Color Refinements with Supporting Images
Our second task in helping Kiyonna engage with shoppers was a color refinement filter with associated images. In fashion retail, it’s very important to get the right visuals to excite shoppers to purchase. They can’t try it on; it would be criminal to hide how it looks in the color they want too! Kiyonna and their shoppers loved the update, notice how all of the product images match the color selection in the navigation.
Color Swatches in Product Results
In addition to providing size and color filters, SearchSpring needed to help reduce click fatigue with shoppers looking for specific clothing styles in multiple colors. Rather than forcing users to select each product and review the available colors from the product page, we developed swatches within the product filter results to quick view each item in every available color. The color swatches saved Kiyonna’s shoppers lots of time and effort to see everything they needed. In the image below, we searched for ‘lace dress’ and were able to compare each of our favorite styles in different colors side-by-side.
Sort Within a Search
Again, sort within a search is a benefit of SearchSpring, not an additional tool. We didn’t custom build this for Kiyonna (it’s already in SearchSpring). Kiyonna shoppers can filter and search in any way they like with the additional functionality to sort the final results in any order.
Try Custom Filters on Your Website
The SearchSpring team is full of ecommerce experts ready to help you get started upgrading your websites navigation. We’ve helped clients in many industries, like fashion, office supplies, automotive, health and wellness, industrial hardware, home improvement and many more. Please reach out to us for any questions or needs you have regarding your business.
Call us today – 1 888 643 9043 or request a demo now!
Have a question or have an interesting idea for an article you would like to see?