How Category Navigation Affects Ecommerce Shopping
Each shopper visiting your website has individual needs. Often, pre-defined product categories don’t allow for consumers to create their own paths to the products they want.
Linear navigation forces shoppers to drill-down through product category and sub-category refinements until they’re served product results. This can be perceived as a one-way street for each item the shoppers looking for, requiring a new drill-down if the results aren’t successful.
SearchSpring Improves the Customer Experience with Category Navigation
SearchSpring constantly enables online merchants to improve their product visibility and navigation.
The SearchSpring team handles setup, installation, and management of the product for clients. With an 80% cross-industry average of website traffic using category navigation, there’s a huge opportunity for merchants to capitalize on conversions by employing non-linear navigation.