Menu

Advanced Site Search: Powering Sales and Influencing Customers

Category:
Article

By now we have all heard about advanced site search, this technology is nothing new and most ecommerce sites have incorporated some form of site search. However, what is new are innovations that enhance visual displays to encourage the use of intelligent search, collecting and applying shopper data customizing each shopping experience. Nowadays shoppers are a lot more sophisticated about searching for products they want to buy. If they can’t find the product they want quickly and easily your site may be encouraging customers to shop elsewhere.

Who is Using Advanced Site Search?

Industry stats reveal only about 20% of incoming site traffic will utilize search capabilities. The customers who make up this 20% are without a doubt an ecommerce sites most valuable customer as they provided the highest potential for a conversion. These are motivated buyers who know what they are looking for. Users who interact with site search are 3-5 times more likely to covert and of those orders the average order value is 25 to 50% higher.

Understanding one of the top reasons customers shop online is to save time, a site search displaying a failed search is unacceptable in today’s market. Industry analysts convey that if a desirable match is not returned on a query, roughly 75 percent of shoppers will look elsewhere.

The reasoning for a failed search can be a result of incorrect spelling of a product or brand name, the use of multiple words in a query that doesn’t support phrases-displaying irrelevant products, or in many cases valid results are produced, but they don’t correspond to what the shopper has in mind.

These failed searches typically happen with basic search packages, and while they work for the most part, they don’t have the features to compete in today’s market. With advancements such as auto complete and intelligent site search technology eliminating failed search results – ecommerce sites can ensure their most important customers needs are being meet.

Why You Want Customers to Search:

Customers utilizing search convert higher and spend more. The reasoning as to why you want all traffic to utilize this feature is fairly obvious. Yet, aside from the increased revenue associated with site search usage, organizations are also collecting and applying powerful data to continuously improve the shopping experience through intelligent site search technology.

Think of intelligent site search as an employee working in retail. Customer preferences and shopping patterns continuously evolve, and the best employees aim to learn from customer interactions and pick up on changes in purchasing patterns. Making personal adjustments to the products they recommend they become more effective in meeting customer needs and finalizing transactions. In the ecommerce world intelligent site search automatically makes similar adjustments to the order of displayed products and cross selling recommendations to ensure a quality shopping experience.

Intelligent site search captures user data correlating clicks and purchases back to the individual query term, and then leverages that intelligence to drive more conversions. For example, 10 shoppers who enter the same search query, and select the same product on a search results page, that result would then be shown at the top of the search results, helping to ensure customers find what they want on the first page of results.

Value of Advanced Site Search

Ecommerce organizations focus on improving two important analytics, conversion rates and sales revenues. With proven results of increasing conversion rates as a result of improved site functionality, increased conversion rates lead too much higher revenue. Like most technologies that revolutionize the industry, when they are first released the cost associated with implementing the feature may be too much to justify. However, overtime the costs have decreased making the technology affordable and sensible for many small to mid size organizations.

The “return on investment” received from advanced search technology impacts multiple analytics not only increasing revenue but also enhancing the shopping experience. Analyzing the customers using site search, understanding why you want your customers to use site search, and reviewing impacts of advanced search to conversion rates and revenue – the importance of implementing powerful search capabilities should be apparent.

By now we have all heard about site search, this technology is nothing new and most ecommerce sites have incorporated some form of site search. However, what is new are innovations that enhance visual displays to encourage the use of intelligent search, collecting and applying shopper data customizing each shopping experience.

Nowadays shoppers are a lot more sophisticated about searching for products they want to buy. If they can’t find the product they want quickly and easily your site may be encouraging customers to shop elsewhere.

Who is Using Advanced Site Search?

Industry stats reveal only about 20% of incoming site traffic will utilize search capabilities. The customers who make up this 20% are without a doubt an ecommerce sites most valuable customer as they provided the highest potential for a conversion. These are motivated buyers who know what they are looking for. Users who interact with site search are 3-5 times more likely to covert and of those orders the average order value is 25 to 50% higher.

Understanding one of the top reasons customers shop online is to save time, a site search displaying a failed search is unacceptable in today’s market. Industry analysts convey that if a desirable match is not returned on a query, roughly 75 percent of shoppers will look elsewhere.

The reasoning for a failed search can be a result of incorrect spelling of a product or brand name, the use of multiple words in a query that doesn’t support phrases-displaying irrelevant products, or in many cases valid results are produced, but they don’t correspond to what the shopper has in mind.

These failed searches typically happen with basic search packages, and while they work for the most part, they don’t have the features to compete in today’s market. With advancements such as auto complete and intelligent site search technology eliminating failed search results – ecommerce sites can ensure their most important customers needs are being meet.

Why You Want Customers to Search:

Customers utilizing search convert higher and spend more. The reasoning as to why you want all traffic to utilize this feature is fairly obvious. Yet, aside from the increased revenue associated with site search usage, organizations are also collecting and applying powerful data to continuously improve the shopping experience through intelligent site search technology.

Think of intelligent site search as an employee working in retail. Customer preferences and shopping patterns continuously evolve, and the best employees aim to learn from customer interactions and pick up on changes in purchasing patterns. Making personal adjustments to the products they recommend they become more effective in meeting customer needs and finalizing transactions. In the ecommerce world intelligent site search automatically makes similar adjustments to the order of displayed products and cross selling recommendations to ensure a quality shopping experience.

Intelligent site search captures user data correlating clicks and purchases back to the individual query term, and then leverages that intelligence to drive more conversions. For example, 10 shoppers who enter the same search query, and select the same product on a search results page, that result would then be shown at the top of the search results, helping to ensure customers find what they want on the first page of results.

Value of Advanced Site Search

Two important analytics ecommerce organizations focus on improving are conversion rates and sales revenues. With proven results of increasing conversion rates as a result of improved site functionality, increased conversion rates lead too much higher revenue. Like most technologies that revolutionize the industry, when they are first released the cost associated with implementing the feature may be too much to justify. However, overtime the costs have decreased making the technology affordable and sensible for many small to mid size organizations.

The “return on investment” received from advanced search technology impacts multiple analytics not only increasing revenue but also enhancing the shopping experience. Analyzing the customers using site search, understanding why you want your customers to use site search, and reviewing impacts of advanced search to conversion rates and revenue – the importance of implementing powerful search capabilities should be apparent.

Our Industry Guides

The Ultimate Ecommerce Site Search Guide

Here's EVERYTHING we know about site search for ecommerce stores.

How The Experts Are Merchandising

These are the best practices for merchandising you need to know.

What You Should Know Before Choosing A 3rd Party Provider

Don't waste time comparing features, we think there’s a more valuable approach you can take...