Searchspring boosts personalization engine with 4-Tell acquisition. Click here for more details!

5 Ways Searchspring Provides Actionable Data

Written by: Guest Author

Article // March 7, 2014

Consumer data is flooding online retailers. As the use of Mobile devices, social media, and micro marketing continue to reshape the landscape for ecommerce organizations, successful merchants apply omni channel practices to streamline the experience. Shoppers want to be catered to personally, with relevant information and timely intuition.

Big data is here, but breaking it down to actionable insights can be a real challenge. Finding tools that can elevate actionable data and reduce research workload is key to keeping up with consumer demands. For merchants, marketing data and merchandising data should be in lock-step with one another – the beginning of the omni channel framework.

Our current customers are capable of using our software to:

    1. Scale pay-per-click and SEO efforts
      • Using IntelliSuggest, Searchspring gathers shopper interactions and keyword data, creating an automated merchandising tool. Savvy merchants utilize the keyword reports, product landing pages, and inventory performance to dial-in highly relevant inbound marketing campaigns.

    1. Develop synonym directory
      • We gather all keywords used to find products on-site and report the results. Retailers use this information to optimize product display and site search agility. Synonyms are great for creating inbound marketing campaigns with pay-per-click or SEO as well, identifying additional revenue streams in the keyword portfolio. Our Automated SEO works independently and creates product landing pages for you, based on real-time keyword activity.

    1. Identify inventory opportunity
      • Searchspring’s advanced reporting identifies products or brands customers are looking for that are not currently available. Using this report clients are able to redirect traffic to a similar brand or product to eliminate failed results. Alternatively, if demand is high enough merchants can also expand inventory to meet customer demand.

    1. Decode the “not provided” data from Google Analytics
      • As shoppers visit and browse, keyword data hides behind the (not provided) tag in Google Analytics, limiting merchants’ ability to remarket to shoppers or improve current e-commerce KPI’s (Key Performance Indicators). Searchspring captures inbound queries, providing additional insight into shopping behavior. Merchants can use the data to improve website performance and tailor better outbound messaging for increased sales.

  1. Understand their customers better
    • Merchants using Searchspring have a better opportunity to understand their customers’ needs. Combining inbound searches, on-site searches, popular filters, popular products, popular sorts, etc – our technology gives actionable intelligence to the store owner. Understanding shoppers needs is the first step in optimizing for big boosts in purchase conversions.

Searchspring is strategically fitted to provide actionable data to store owners via enhanced reporting, search engine activity, performance monitoring, and third party analytic integrations. Each feature provides real-time information about aggregate shopper behavior, on-site search performance, keyword activity, search engine interaction.

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Searchspring boosts personalization engine with 4-Tell acquisition. Click here for more details!